Enjoy the Ride

In the Rocky Mountains everything is elevated: the views, the altitude, the active lifestyle. There is something about the high-country mixed with high luxury that makes Aspen a truly exquisite mountain town. So there seems no better place than this celebrated ski town to put the world’s first super sport utility vehicle to the test, and last month Dancing Bear Aspen was excited to offer our Owners the ultimate mountain driving experience to discover the brand-new Lamborghini Urus.

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In February, we hosted a special invitation-only Lamborghini Urus test driving event at our property. The mountain air buzzed with excitement around the four vehicles parked outside our Mountainside building. Despite interest from onlookers, only a select few were granted access to get behind the wheel to put Lamborghini’s latest fleet of engineering to the test.

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After an hour-long drive through winding mountain roads, Owners and guests were invited to an Open House to debrief and enjoyed car talk over coffee, hors d'oeuvres and our specialty cocktail the Aspen Negroni. So, what was consensus? Everybody returned BEAMING!

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Our Dancing Bear Aspen family is definitely a worthy locale to rate this state-of-the-art vehicle. The Lamborghini Urus has multiple souls: sporty, elegant, and off-road, much like our Owners who choose the Aspen Dancing Bear for the combination of lifestyle, luxury and adventure.

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This event highlights just one of the many offerings at Dancing Bear Aspen. From grocery shopping to test driving Lamborghini’s, from practical to luxurious, our exclusive Owner benefits will always give you the keys to an elevated mountain life.